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Leaders deeply understand customers’ needs and work backward from them. They build every product and service to be loved. They don’t sacrifice customers’ interests for short-term results.

Leaders set ambitious goals and focus on how to get there. They don’t limit themselves by current resources or status-quo. They embrace change and innovation, and are not afraid of navigating uncharted territories or trying again where others have failed. As they strive for greatness, they don’t over fixate on constraints or setbacks.

Leaders build teams of exceptional people that work very effectively together. They hire and develop the best, and create an environment where they can do their best work and grow. They embrace diversity and inclusion and ensure effective collaboration within and across teams. They build winning teams, and win as a team.

Leaders pursue a deep understanding of things. They combine strong judgment and intuition with intellectual rigor and honesty. They seek factual data and diverse perspectives to validate beliefs; and are not afraid of changing their opinion in the face of new information. They make timely decisions. They operate at all levels, understanding both the big picture and the details that matter.

Leaders bring clarity about what needs to be done and find a way to make it happen. They have bias for action, simplify the complex, and generate energy so that they can drive real action. If they disagree with something, they say so. Once a decision is made, they commit wholly and do what they said they’d do. If they fail or make a mistake, they own it.

Leaders take pride in the quality of the work. They are energized by constantly raising the bar. They refuse to lower the standards to just “get it off their plates”. When they build something, it works great. When they fix something, it stays fixed.

Leaders create an environment where everyone can enjoy the ride. They lead with empathy and care, keeping a positive energy and inspiring optimism through good times and bad. They celebrate achievements and valuable learnings along the way. They have zero tolerance for disrespect, politics, or toxic behaviors.

Leaders act honorably, even when no one is looking. They believe the end doesn’t justify the means. While they aim high, they want to win in the right way.